A Look into Totalitarianism In 1984 by George Orwell

In the novel 1984, George Orwell portrays a world that has been altered to a state of political control. The lives and thoughts of a population are controlled by the government in 1984. It is impossible to successfully rebel against this type of totalitarian society because of the many scare tactics that rebels have to bear. George Orwell uses 1984 to criticize the devastating effects of totalitarianism, and the dystopia of his scary visions for the future. Within the totalitarian society is fear, rigid rules and regulations, as the Winston Smith attempts to rebel against Big Brother and the Thought Police. The rebels face difficulty in fighting against these intimidating strategies, and eventually fall because of fear. It is very dangerous to live in such a totalitarian society portrayed in 1984. As you can imagine,this totalitarian society has very effective ways to manipulate people and monitor everyone to make sure there is no rebellion. The structures in 1984 starts with the Inner Party, about 2% of the population but are the oligarchical political class in Oceania. The Outer party in 1984 is the middle class in Oceania. The Outer Party does most of the actual work in the government and its four ministries. The low class: the proles live, lacking personal freedom and simple pleasures and are under constant supervision by the Inner Party. In order to guarantee complete totalitarianism, the government utilizes scare tactics. Big Brother is the supposed ruler of theShow MoreRelated1984 Analysis Essay631 Words   |  3 PagesHistory and 1984 War is peace. Freedom is Slavery. Ignorance is strength. In George Orwells 1984, a light is shining on the concept of a negative utopia, or dystopia caused by totalitarianism. Totalitarianism is, a form of government in which political authority exercises absolute and centralized control over all aspects of lifeÂ… and any opposing political and/or cultural expressions are suppressed. Having lived in a time of totalitarianism regime, Orwell had a firsthand account ofRead MoreEssay on 1984: A Prophesy for the Future?1049 Words   |  5 PagesThe novel 1984 is a story about a future civilization that is ruled by a totalitarian government. When the book was published in 1949 the thoughts and ideas seemed to be a prophesy for the future. A totalitarian government is one of the strictest forms of government with the least amount of freedom for the people. A totalitarian government is a mix of the military, individual leadership and the national political party. Usually the leader is a person who has a kind of charisma that makes his authorityRead MoreFrancess Kargbo. Mr. Bond-Theriault. 2Nd Period. 22 March1623 Words   |  7 PagesMarch 2017 1984 By: George Orwell From a new historicism , and psychoanalytic criticism view. â€Å"Big Brother is Watching You† As the future nears, most of humanity is starting to realize that â€Å"2+2=5†(. There is manipulation that occurs constructed by the government to control every aspect of reality, technology taking human jobs, those who control the present write history, social hierarchy, and wars that have no purpose. 1984 by Eric Arthur Blair is known by his pen name, George Orwell may not haveRead More1984 Argument1249 Words   |  5 PagesGeorge Orwell’s book 1984 is a very interesting novel. The novel is set up in Airstrip One. In George Orwell’s book 1984 it has many situations. One of the many situations are that some people refer society as â€Å"Orwellian.† What does Orwellian mean? Orwellian means, of or related to the works of George Orwell ( especially his picture of his future totalitarian state.) People believe that Orwell is realistic and say his work part of our society now. George Orwell was a writer in the twentieth centuryRead MoreInfluences on Georg e Orwell: Who is Watching Whom?1204 Words   |  5 PagesGeorge Orwell once said, â€Å"In a time of universal deceit, telling the truth is a revolutionary act.† Orwell understood that telling the truth was an anomaly. He lived in a world full of lies and hatred. Consequently, George Orwell wanted to show people the real dangers of a totalitarian government, and he wrote two political novels that warn people of those dangers. These novels are still respected today, as some believe the world is turning into the â€Å"Orwellian† society he created in his mostRead MoreAnimal Farm And George Orwell By George Orwell1034 Words   |  5 Pagespseudonym of George Orwell, composed many novels in his lifetime that were considered both politically rebellious and socially incorrect. Working on the dream since childhood, Orwell would finally gain notoriety as an author with his 1945 novel Animal Farm, which drew on personal experiences and deeply rooted fear to satirically cr itique Russian communism during its expansion. Noticing the impact he made, he next took to writing the novel 1984, which similarly criticized totalitarianism by depictingRead MoreThe Dangers of Totalitarianism: George Orwell Essay1563 Words   |  7 Pagessigns of totalitarianism and the dangers that accompany it in 1984 are everywhere. Orwell is able to paint a frighteningly realistic picture of the all-consuming monster that is a totalitarian state. It tries to hide its negative traits by covering them up with promising lies that bring a good public image to the state. When a totalitarian style of government is employed, it gains control over every aspect of life for any unlucky citizen or bystander who happens to come under its reigns. George OrwellRead MorePolitical Elements Of 1984870 Words   |  4 PagesGeorge Orwell’s book, 1984, was and still is an astonishing success. Every year this book rises to the top of the charts than falls back down until the next year co mes around. Even though 1984 is a book from 1949, somehow it stays relevant in modern day society. Many people ask the question why and the answer is not as simple as you may think. 1984 has many elements in it that makes it perfect for studying in a school. The book has a big focus on government control as well as politics, uses manyRead MoreAnalysis of Orwells Coming up for Air and 1984838 Words   |  3 Pagessurface, Coming Up for Air and 1984 are completely different thematically, as one deals squarely with the past and the other is firmly concerned about the future. A deeper probe reveals striking similarities in the way Orwell perceives the effects of war on an individual and collective psyche. Reading both of these novels in tandem reveals the way World War Two solidified many of Orwells beliefs about totalitarian governments and the pitfalls of modernity. Moreover, Orwell seems convinced that societyRead MoreCommentary Analysis of George Orwell ´s Novel: 1984897 Words   |  4 PagesIn 1984 by George Orwell, the author depicts the perfect totalitarian society, a society that has absolute control over everything pertaining to its people. The title of the novel, 1984, was meant to indicate to its readers in 1949 that the story represented a real possibility for the immediate future. If totalitarianism was not fought against, there was an actual risk that a similar civilization could come about. By demonstrating what a tyrannical society would be like, Orwell showed the control

Using Critical Thinking Skills For A Post College World

Trigger warning: This may cause you to change your previously held beliefs! It s a privilege to learn about racism instead of experiencing it your whole life. If you do not have to think about it, it’s a privilege. If you did not want to read this paper out of fear because of the trigger warning, many universities have started allowing students to do this with many of their assignments. Universities were created to help foster the freedom of the human mind, but many have started to focus attention to micro-aggressions and the use of trigger warnings, this is causing students to be unprepared for the post-college world because they view certain topics as taboo, hold on to their beliefs, and focus on punishment rather than education. Students will encounter different views and ideas in a post-college world requiring them to use critical thinking skills they polish in college. Students come to college with many different backgrounds hoping to gain many new experiences to help the m be successful in the world. In the elementary field, there are many different skills teachers hoping to teach students, so they are prepared for the post-academic world; they are called the 21st century skills. A few of them are collaboration, cultural education as well as problem solving. Collaboration is a skill that could help the student’s be successful in any career they strive for, but the skill would also help them interact with peers. Cultural education is extremely important whenShow MoreRelatedMy Career Goals For A Surgical Missionary1256 Words   |  6 Pagesis â€Å"world-changer,† but joking aside I do hope to make a difference one day. To do that, I am going to be in school for a very long time. School means that papers are going to be written, while English class might have a few more papers than other subjects, every class is going to require some type of writing at some point. Furthermore, in the fall of 2017, I plan on attending the University of A labama and majoring in International Studies while on the pre-med track. Therefore, good college levelRead MoreThe Academy Of Business And Entrepreneurship Charter School1408 Words   |  6 PagesThe Academy of Business and Entrepreneurship Charter School is a K-12 model school utilizing a unique combination of PA Common Core Standards aligned curriculum and specialized programming with a focus on developing 21st Century skills to prepare students for their post- secondary goals. It will open its doors in 2014, starting with 240 students in grades K-5 and add a grade a year to reach K-9 during the course of the initial charter. However, as the model is envisioned as a full educational programRead MoreThe Online Learning Environment Is Understanding Personal Motivation1409 Words   |  6 Pagesset goals, and maintain an active posture in their learning environment. One of the most important aspects in the online learning environment is understanding personal motivation. Most online college students have full-time or part-time jobs and families that prevent them from being a traditional college student. With all the potential distractions of their daily lives, they must know and remember what initially attracted them to be in their program of study. One way of maintaining that motivationRead MoreThe Effects Of Being Sleep Deprived1292 Words   |  6 Pagesdepreciation in daily functions and activities of someone who’s sleep-deprived which can have a negative impact on performance, critical thinking and may lead to health problems. Sleep is important because it has a determining role in your mental and physical health, along with the quality of life (â€Å"How Much Sleep is Enough†, 2012). The purpose of the research is to enlighten the world at large that it’s important that we receive the proper amount of sleep to avoid depreciation in our ability to problem-solveRead MoreEvery Student Succeeds Act ( ESSA Case Study1477 Words   |  6 PagesReadiness for College and Careers (PARCC) sample tests and there is no question that rigorous testing protocols are aligned to not only the state standards but also assessment criteria that stakeholders believe matter the most. With the recent adoption of Every Student Succeeds Act (ESSA), it is evident that New Jersey is committed to upholding high-quality standards which have adjusted English Language Arts (ELA) and mathematics expectations to include a greater emphasis on higher-order thinking skillsRead MoreHigh School Student : Is Not Getting Into The College Of Their Dreams958 Words   |  4 Pagesone major fear, and that is not getting into the college of their dreams. However, that does not stop them from applying to every college out there. Senior year was upon me, and the time finally came to start applying to different colleges. It was always hard b ecause everything about my high school experience was perfect: my grades, community service, extra-curricular activities, clubs, and everything else a teenager could dream of, except my college acceptance test score. Although it was not the scoreRead MoreThe Common Core State Standards1298 Words   |  6 PagesCommon Core State Standards (CCSS) come in. According to Teaching in the Middle School (2012), the Common Core standards were created in an attempt to provide curriculum standards that are â€Å"rigorous, internationally benchmarked, and aligned with college and work expectations†. Since its implementation in 2009, 42 US states and the District of Columbia have integrated the standards into their curriculums. (Core Standards, 2015) However, despite the noble intentions of these standards, the changesRead MoreSelf Reflection Ppd Plan1486 Words   |  6 PagesAbstract The following report is a personal and professional development plan that shows a self reflection of me using the various tool (Belbin team role analysis, Career survey guide, MBA skills audit etc) discussed in the PPD sessions in the class room. This also provides insights of various strengths and weakness I possess and the various things which I want to develop during the course of my MBA programme both in respect to my personal and professional development. It also gives out stepsRead MorePurpose of Higher Education1129 Words   |  5 Pagespresented three different theories for the purpose of higher education in The New Yorker’s article named, Live and Learn: Why We Have College. Menand (2011) claims that the reasons for a college education are meritocratic, democratic, and vocational. These theories are great models for the purpose of higher education in our culture at different points in our history. Our colleges and universities conduct instruction with clear and defin ite intentions. The institutions of higher education adopt certain techniquesRead MoreThe English Language Arts Curriculum1446 Words   |  6 Pagesthings you learned would ever be useful in the real world? This thought probably occurred very often in english class while reading Shakespeare and learning to write research papers. However as you got older you probably realized that although you may not quote Othello regularly, or write facebook posts in iambic pentameter, you did use the writing and presentation skills you learned in your professional and personal life. What if those skills were a greater focus in english classes instead of grammar

Blended Families free essay sample

Abstract The role of a step child is not the same as the biological children for the parents. Stepparents tend to not give the attention their step children need. Also, they might abuse their step children by maltreating them. Being in a stepfamily environment can affect the children as they grow older. Each and every year there are more children experiencing their parents’ divorce and living in a stepparent family. If a child is maltreated as they grow older they may elicit criminal and antisocial behaviors. It is predicted that children who are exposed to a stepfamily environment are more at risk to juvenile offending, nicotine dependence, sexual risk taking, and other types of negative behavior. Although the results from my research did not support most of what other researchers have found. We did find support on sexual risk taking. Effects of Living in a Blended Family vs. Non-Blended Family There has been much research done on children growing up in stepfamily environments and not all results were the same. Some researchers have found evidence that girls are less well-adjusted than boys in parental remarriage and in other cases the opposite was reported, where boys were less well-adjusted than girls (Nicholson, Fergusson, 1999). There have been other studies focused on the stepparents and have found that they are more depressed than non-stepparents which is affecting the children since they do not put much attention to them as they normally should (Dunn, Deater-Deckard, 1998). In the 1960’s almost 75% of all children were living with their biological parents and married to each other (Dawson, 1991). stepparent Dunn and Deater-Deckard (1998) mentioned that the stepparents are more depressed than non-stepparents. There is no actual reason for why that is, but this causes the depressed stepparent more likely to not respond sensitively to the children’s needs. In this case the parents will not monitor effectively the behavior of their kids. The kids will begin to notice when this is happening which might be one of the causes of the children’s negative behavior. Children will begin to behave differently at home and school. This may lead to more freedom and less adult supervision for the child. If the child is in their teens they might begin to skip school and start falling behind in their school work. Other studies have researched that stepparents show less concern than the biological parents. Parents that show low degrees of parent love towards a step child should be more likely to abuse the child. Having a stepparent increases the risks for a child to be abused in any way, shape, or form. This can be explained by the kin selection theory, also known as the Cinderella effect (Temrin, Nordlund, Rying, Tullberg, 2011). When children do not get the attention and care they need, they begin to fall behind socially and academically as well. This not only affects the child’s mental health but their future to dream and to continue their education. Child maltreatment may lead to criminality in general when they grow older. In a study done it was concluded that â€Å"†¦severe maltreatment of children is often associated with other criminal and antisocial behavior, both inside and outside the family† (Temrin et al. , 2011). This means that if children grow up being maltreated whether they are in a stepfamily environment or not they are more likely to commit a criminal activity and have antisocial behavior. Having said that, children that are exposed to stepparents they are more likely to have been maltreated; therefore, they are more likely to be involved with criminal and antisocial behavior. Children being exposed to living in a stepfamily between the ages of 6 and 16 are more at risk to juvenile offending, nicotine dependence, abuse or dependence on illicit substances, leaving school, early onset of sexual activity, and having multiple sexual partners. These children also scored lower on teacher ratings of social competence and academic performance. They had more school absences, tardiness, and discipline problems than those students from non-stepfamilies (Nicholson, Fergusson, 1999). Throughout the years children living in a stepfamily environment have increased. Back in the 1960s the percentage of children living with both their biological parents was up to 75% dropping to about 56% in 1990s. It has been predicted that one-fourth of today’s children will spend some time with a stepfamily; one-third will experience their parents divorce, and half living with a single parent by the age of 16. Studies have found that children from divorced families have more problems than children from one parent families or biological parents (Dawson, 1991). Current Study It is predicted that students from blended families will have more negative behaviors, such as, sexual risk taking, nicotine dependence, juvenile offending, etc. , and more school problems. The purpose of this study is to provide the effects of children living in a stepfamily environment and. If they did grow up in a stepfamily, comparing them to the other participants that grew up with their biological parents and see if there is an effect on their academic performance or if they have any past criminal or antisocial behavior. Methods Participants College students from Eastern Washington University will be participating in this study. It is predicted that students that have been in stepfamily settings will have history with some problems. And students living with both their biological parent Materials There will be a survey conducted online asking participants how well they have done academically, determining it by asking their cumulative GPA. There will be other questions such as if they were introduced to a stepfamily during ages 6 to 16 years of age since these are the ages that are affected the most while during their development. Then, there are questions about using illegal substances, alcohol use as a minor, and if they have ever been arrested will be asked. Procedure This study will only be posted online and will be conducted in Eastern Washington University. It will be open to all students of Eastern Washington University currently attending. This will be an online survey where students will have a choice of taking it or not. If they decide to take it they will choose the URL link that will take them to the survey. Since this will be an anonymous survey and it will not affect them in any way, they will be asked to answer as honest as they can. Also, they will be told that they do not need to answer certain questions if the participant does not feel comfortable answering them. After the participants have taken the survey I will review all the answers that the participants answered with a group of classmates. I will separate all of the students into groups. The groups will be separated by how their biological parents’ current status is. If their parents are married they will go there, if their parents are divorced they will go there and etc. after doing this I will compare if they have any criminal or antisocial behavior. It is predicted that the students that were introduced to step families during the ages of 6 to 16 will be the ones with the more struggle and the negative behavior that was talked about earlier. Results The students were placed into two groups which were blended and non-blended families. They were placed into blended families if they had been introduced to stepfamily environment at any point of their life before age 18. If they were not introduced into a stepfamily environment before age 18 they were placed in the non-blended group. These two groups were compared in their sexual activity score, working during college, and drug scores using an independent-samples t test. In the sex score, the mean of the blended family was higher (m=13. 800, sd=4. 970) than non-blended family group (m=9. 714, sd=2. 091). With the working students, the mean of the blended family was lower (m=12. 286, sd=3. 546) than the non-blended family (m=13. 063, sd=3. 623). Finally, in the last comparison was the use of drugs, where the mean of the blended family was lower (m=17. 286, sd=3. 988) than the non-blended family (m=19. 500, sd=5. 416). The results found on students having to work during college and using drugs was not significant when comparing them to their living environments. We would retain the null hypothesis when it comes to these two findings mentioned. But for the students sexual activity there was significance. When comparing the blended family and the non-blended family to their sexual activity there was a significant difference between them (t(17)=2. 592, p . 05). The mean was significantly higher in the blended family than in the non-blended family. Discussion It was predicted that students that were exposed to a stepfamily environment were more likely to have more negative behaviors such as drug abuse, more sexual activity, etc. Our findings were that there was a significant difference in the sexual activity, but did not find a significant difference with the drug or criminal activity. Compared to previous findings some of my results were insignificant compared to them. Dawson (1991) had found kids from blended families being more aggressive and had higher rates of substance abuse which was not consistent with the results I had. Although, Dawson’s has found children growing up in a stepfamily environment in before the age of 16 were more sexually active. Dunn and Deater-Deckard (1998) found that children growing up in stepfamilies were at greater risk for adjustment problems than those in families with the two biological parents. Other studies have found outcomes due to being in a stepfamily environment which include mental health problems, antisocial behavior, substance use and abuse, restricted education and employment outcomes, and sexual risk taking (Nicholson, Fergusson, 1999). There were a few limitations to this experiment where there was not enough participants to have better results in our findings. Even with a limited sample we found a significant difference with some of our results. The findings were that the participants who were more sexually active were the students who had been exposed to a stepfamily environment. Sixty-five percent of our participants were female. About sixty percent were between the ages of 22 and 23. About 80% were Caucasian. This study was done so others can see how a stepfamily environment can affect a child before the age of 18 and how they can prevent these effects on their children. Before introducing their children to a stepfamily, the parent should research how to take precautions in presenting another family to them that will affect them in any way or form. This way the child gets the attention they need and deserve from their parents. The parents should also be aware of all the risks and supervise their child as needed. During the ages from 6 to 16 years of age children need a lot of their parents’ attention and parents should be extremely aware of that. References

Marketing Plan Essay Example

Marketing Plan Essay First of all my topic will be about promoting a drink that is new in the Market and which will be drink in my pub and soon in the supermarket and stores. The product that we have chosen to do our research on is mixing kind of alcohol with an energy drink. I will produces and sell this new energy drinks. It specializes in adult’s drink. The company and brand are new to the market. In order to provide a useful plan, the target segment has been identified and defined, a SWOT analysis has been carried out for the brand and organization, and marketing communications objectives have been set.The plan identifies the target market through segmentation variables. Finally the marketing communications objectives will be set in the final section. B. body: 1. Segmenting the Market: a. Knowing the target market that marketing message will be directed toward. i. Most relevant to this market are teenagers and adults ii. Students and youngest business men and women. b. Geography is another useful variety, place where I have to market my product. c. Understand and meet customers’ needs 2. SWOT ANALYSIS: A. Strength. i.The strengths are a devotion to customer service, and the design and innovativeness of the products. ii. This company produces only adult energy drinks and is therefore able to allocate more time and resources to improving only one line of product, unlike other energy drink manufacturers. iii. Some good price. B. Weakness: i. Being a new product, there is 0% awareness of this drink in the target. ii. Product for one place differ from product in a huge and known company C. Opportunities: 1. Find more customers and let age people ta ste it and try it 2.Set up a website and write a whole page about this products. D. Threats: 1. Other competitors may sell the same product like vodka, redbull. These are threats to the business as these businesses are running in the high street so if this business fails to impress the public they may find themselves losing customers. 3. MARKETINGMIX: a. product i. Improve it. ii. keeping on its localized branding and producing strategy b. price: i. long term objective ii. making a profit iii. keep competitors out iv. maximize sales and keep the product high profit v. harging high prices of new drinks which has no competitors yet c. promotion: i. advertising at lower possible cost ii. branding the product to be known by everyone iii. Short-term sales promotion by making a small gift for people to buy it. iv. The product must be promoted so that potential customers are aware that it exists d. place: i. finding the best place to sell this product which is my pub ii. Opening another pl ace like a supermarket to sell this drink too. iii. The product must be available for sale in a place that the customer will find convenient.C. conclusion: In conclusion it can be seen that the first half of the marketing communications plan has been completed. The target market has been identified as aged between 18 and 44, residing in urban areas in Beirut city, and purchasing the product for personal use. The SWOT analysis revealed that the major advantages are to let teenagers and adults drink this energy drinks with all it attractive design and functionality of the product. The major disadvantages are the lack of brand awareness.However, the marketing communications objectives set in the plan is to sell this product and let it be the first in market by making people drink it and come to my pub to enjoy and have fun and try my new product. And the final question will be: Will it be a good idea to produce this drink while opening my new pub or it will be a failure strategy? what is the impact of our competitors on our sales and in our new product? First of all my topic will be about promoting a drink that is new in the Market with new brand name (Alcobom) and which will be drink in my pub and n Lebanese supermarket and stores. The product that we have chosen to do our research on is mixing kind of alcohol with an energy drink with new brand name (Alcobom). I will produces and sell this new energy drinks. It specializes in adult’s drink. The company and brand are new to the market. In order to provide a useful plan, the target segment has been identified and defined, a SWOT analysis has been carried out for the brand and organization, and marketing communications objectives have been set. The plan identifies the target market through segmentation variables.Finally the marketing communications objectives will be set in the final section. In order to develop a sufficient marketing communications plan, it is necessary to first know the target market that marketing messages will be directed toward. And this could be approved by developing a sufficient marketing communications plan, it is necessary to first know the target market that marketing messages will be directed toward, for this reason we use the most variable relevant to this market which are age, family life cycle, geography, awareness level.Within this market it is possible to further segment the preferred target market for this new tasty product. Age can be used to further segment the market, Therefore the age of the target segment will be 18 to 44, as these individuals should be more likely to adopt new products. Geography is another useful variable. The target segment will live in the inner city or suburban areas of cities, and not on the outskirts of major urban areas or in rural areas. By using the above segmentation variables we now have a target segment at which to direct the marketing communications strategy.Internal factors are also evaluated in the SWOT analysis. Analysis of this product has revealed three major strengths and two major weaknesses. The strengths are a devotion to customer service, and the design and innovativeness of this energy drink. Each category of this SWOT analysis could be expanded. The business can then assess the results to decide if they can use their strengths to take advantage of the opportunities and introduce the new energy drinks. After assessing the results, they may decide that the weaknesses and threats need to be addressed before they can make any changes to their existing product line.Customer service is something that is still at a basic level in building relationships with new customers. This product offers outstanding after sales service, with teams located in every major Beirut city who are available 7 days a week and after hours on weekdays. I also has a follow-up strategy that includes phone calls and emails to new customers giving them full information about this product that by offering them an in vitation with one free ALCOBOM to try it.The other strength, the design and innovativeness of the products, is more tangible. This energy drink is produces only for adults and is therefore able to allocate more time and resources to improving only one line of product, unlike other energy drink manufacturers. The look of the adult drinks range is modern, using metallic colors on slim bottles, rather than the traditional images. There is one major internal weakness: the brand awareness. Being a new brand, there is 0% awareness of this product’s brand in the target segment.This will almost certainly present a weakness that will have to be addressed by the marketing communications effort, the appearance and functionality of the product, and the lack of attention to the adult drinks in the market. These factors will now be considered in relation to marketing communications objectives. Since there is 0% awareness of the brand, communications will begin by creating brand awareness, particularly awareness of the brand name. The achievement of increasing awareness of the brand name to 50% of the target market will create awareness and it will be transformed into interest and desire through the second objective.The second objective will be: Increase awareness of the portability and attractive design of the product to 25% of the target segment. According to the AIDA hierarchy: making people aware of a brand are much easier than persuading them to buy a brand or take some other action’(Duncan, 2005 p182). The figure of 25% is set due to this theory. Aiming to create awareness of the products tangible qualities will ideally create interest in the brand, which may result in action on behalf of the target segment.With these objectives set it will be possible to create marketing messages that are directed and can be evaluated in terms of their effectiveness and ability to achieve the company’s objectives. The objectives have been set in close attention to the SWOTs that were revealed earlier, in order to maximize the effect of the marketing communications effort. Marketing Mix: Products: Excluding markets expansion, our recommendation is to improve this product (Alcobom) and let its brand known by everyone by producing strategy to satisfy different customers and attract more prospects.Price: Long-term objectives and making a profit, depends on how we wish to position ourselves in the market place, or how we wish to establish our financial strategy. Here pricing may play a big role in marketing since if we begin with high prices people may say that this product is expensive relating to other products in market or it may be a good idea since charging high price for new products that at first has no competition, whereas low prices may leads people think that this product has a low quality.So pricing in this stage is very important method to think about thats why in this product we will start with normal prices to keep competitors out a nd to position ourselves at the premium end of the market to become the market leader. Promotion: Advertising is the most persuasive possible selling message to the right prospects (markets) for the product or service at the lowest possible cost. In this stage social media like Facebook, twitter, LinkedIn and others that may suit this stage, Also Sales Promotion can boost sales effectively.Money off vouchers, free gifts and competitions can encourage customers to buy this product, but it only works in the short term though, so other promotion strategies have to be used. Place: Place can play a big role in marketing a new product especially this kind of dinks since it may affect places that people may have fun in it, that’s why I used pub as a first place and supermarkets and stores as a second place to capture the customers from all sides where in a shop or a retail outlet, the merchandiser is in charge of the presentation of the products and of the store itself.Lebanon witne ssed in the last decade a robust economic growth. Indeed, the political and fiscal stability in the country let a positive economical environment and increased business confidences which created a healthy growth for internal and external investments. That’s why my topic which is marketing a new product like this energy drinks (Alcobom) is very important to me and to my career goals, because it is important to develop a career plan that will provide financial support and personal fulfillment over the course of my professional life especially to my own business.To make this transition from school to a professional career, I am going to achieve to the previous steps that will help me stay focused and motivated in meeting my goals and objectives. In conclusion it can be seen that the first half of the marketing communications plan has been completed. The target market has been identified as aged between 18 and 44, residing in urban areas in Beirut city, and purchasing the product for personal use. The SWOT analysis revealed that the major advantages are to let teenagers and adults drink this energy drinks with all it attractive design and functionality of the product.The major disadvantages are the lack of brand awareness. However, the marketing communications objectives set in the plan is to sell this product and let it be the first in market by making people drink it and come to my pub to enjoy and have fun and try my new product. Bibliograph: * Luke Arthur, Demand Media, How to Start a Pub Business, How to Open a Bar; Gina Pace; December 2010, article Luke Arthur has been writing professionally about how a manager can open a new business by introducing every step of business from A to Z, to me the articles were very great.I want an advice or article on how to run a successful restaurant. * http://www. syndicate. beirutrestaurants. com/boardofdirectors. html This websites talks about syndicates of owners of restaurants, cafes, night-clubs in Lebanon which is very important to my academic research where it gives me a full view about how our rules and regulation works in Lebanon by: * bringing the restaurant industry forward * improving professionalism in the industry * creating a solid network that includes all restaurants, cafes , nightclubs, bars and patisseries in Lebanon * enforcing quality, rules and regulations at all levels Making Beirut the gastronomical capital of the Middle East. * Malik Sharrieff, Demand Media, How to Write a Business Plan for Opening a Bar, article It gives me information about how to begin a business research and start a new business plan in the future. * Hiba Rayess, A Great Place to Start a Business, Lebanon, January 2, 2012 This articles talks about opening a business in Lebanon and it gives us a headlines why people is leaving Lebanon and opening a business outside Lebanon and that when Mr.Elie-Gregoire Khoury’s firm, Demander, specializes in digital image technologies talk about technology an d the internet and he added, A lot of entrepreneurs who started their businesses at that time left Lebanon in search of business opportunities abroad. He added that today it is an exciting period for our country because of the newly-introduced internet technologies. So here the technology plays a big role in opening a new business. * http://en. wikipedia. rg/wiki/List_of_countries_by_alcohol_consumption this cite talks about a list of country like Lebanon and other than Lebanon and the statistic that people can consume in drink in all kind of alcohol. * Laudon. C. Kenneth, Management Information System, eleventh Edition, Boston, 2011 This book prepares student for the real world of global business and information technology. Converting both the technology and management of information system, this book explore how businesses use information system to improve performance and lokks at the types of decisions manager face. Chris Petersen, going Global U. S Business Review (September 20 07): 16, 17 This book helps me to get ready for my new business by how I can get things done through the efforts of others. In addition you learn the basic of how to deal with a union should your firm have one? References: Duncan, T. 2005, Principles of Advertising amp; IMC (2nd ed. ), McGraw-Hill/Irwin, New York. Schiffman, L. et al, 2005, Consumer Behaviour, Pearson Education Australia, Frenchs Forest. We will write a custom essay sample on Marketing Plan specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Marketing Plan specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Marketing Plan specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Marketing Plan Essay Example Marketing Plan Essay This ewe mixed rice will be packaged in one pound pack for easy purchasing and storage. In todays market, there is major only either white rice or brown rice available, not yet any mixed rice available in the market. And according to Sads biannual milled rice distribution survey for food use, total domestic consumption of rice is about 47. 5 million, which equals over 19 pounds per capita (Liabilities. Com 2009). Even though there are many people consume rice, there are deferent needs exist in the whole market, and it Is Impossible that only one product or service can satisfy all the needs. In order to reach the maximum efficiency, the marketers have to clear understand the needs of the customers, and develop deferent products to them, and this Is called target market strategy. According to Solomon, Marshall, and Stuart (2008), target marketing strategy means delving the total market into different segments on the basis of customer characteristics, selecting one or more segments, and developing products to meet the needs of those specific segments. By measuring the observable aspects of a population, the size of the consumer can be known. Some aspects used to measure are age, size, gender, income, education, and Emily structure. Since each group has own shared behavior, the marketer can find the target one and design the product introduction message to attract them. Since the product is mixed grains and is required to cook before consume, the target consumer gender is female. It is not saying male dont know how to cook, the consumer demographics Is for general shared characteristics. Women who have family tend to cook more and mostly pay more attention to healthy food, so the age Is over 18 and women for the target consumer. We will write a custom essay sample on Marketing Plan specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Marketing Plan specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Marketing Plan specifically for you FOR ONLY $16.38 $13.9/page Hire Writer In Dalton to consider gender and age of target consumer, chirographys is another important aspect to be taken into count. Chirographys is the use of psychological, sociological, and anthropological factors to construct market segments (Solomon, Marshall, and Stuart, 2008). Only divide consumers by age or gender are not enough, since those factors wont tell why they dont respond to a new product or promotion targeted at them. Study consumer chirographys helps solve this problem by providing their cryptographic characteristics for company to design the right plan to these customers. Some cryptographic characteristics of women who have family are steady-seeking rather than thrill-seeking, and they tend to interest In healthy topic. By discovering these characteristics, the company should make the package always same since change a lot will make them confuse of the consistence of the product. Also, the website of the product Is better to have a forum, or category of health recipes for the consumers to refer to. Doing so can satisfy their cryptographic need and become loyalty to the product. In Alton to Know ten consumer anemographic Ana psychoanalyst, knowing their act toward the product will help company to understand their buying behavior. The reason consumers buy the product can be used as promotion attraction to increase the sales. Take mixed grains as example, the grains are cooked when eating together, in the other words, part of consumers use it to cook for the family in the dinner time as side dish. Also, some consumers buy the mixed grains as gift to friends since the product is healthy and economic. The company can develop some gift wrap packaging for those who use it as gift to attract them to buy. And if website is too early and costly for the new product, print a recipe in the back of the product is also good to make these consumers want to buy. So the whole size and anemographic of this market has been analyzed, the new product will competing with others to gain the market share. In todays market, some general brands of rice are blue ribbon, mahatma, and wild harvest. However, they Just sell brown rice and regular white rice, which means there are no actual direct competitors in the market. Even though they are not selling same products, the rice they sell can be alternatives for the consumers and share the market, so it is very important to do an analysis of their product and then make the strategy for the gourmet blend of whole grains. After go to different supermarket to compare the price and quantity, the general price for these brands are around $1. 3 per pound for brown rice, and $0. 99 for white rice. There are grains such as oat and wheat selling individually, and the price are around $1. 5 per pound. So it is clear that if a customer wants to eat mixed rice, there is only one option which is to buy at least one pound per kind and mix together, this means five grains for about five dollars. After do the comparison, the advantage of gourmet blend of whole grains pops up, that is the mixed grains for only one dollar. The pricing strategy is set to use low price to enter the marketplace and attract all customers who consumes rice. For regular rice consumers who pay more attention to their health, eating whole grains can largely help on their health. According to whole grain council (2009), brown rice contains more than 200% fiber than brown rice, and oat is good for heart. The low price strategy can easier make these white rice consumers switching to a healthier choice. If the price for this gourmet blend of whole grains is too high, which means the cost to switch to a new product is big, then he possibility of success will be decreased. After setting the price for this mixed whole grains as one dollar, it is time to consider how to do the promotion. There are two kinds of sales promotion, one is for the trade, and the other is directly to the customers. As a specialty product, it is good to attend specialty food show, for example the fancy food show which is produced by the NANAS since 1955 and is the North Americas largest specialty food and beverage marketplace (Specification. Com 2009). During the show, there is a bigger opportunity to expose this new product to potential buyers. In addition to increase industry visibility, giving discounts and deals to supermarkets can help promote the product. For example, offer supermarkets additional discount to encourage them display the products in the entrance. However, this kind of discount would have drawbacks such as supermarkets will only purchase product when there is special discount, or they will buy a lot and resell to other retailers to get some profits. Besides to the promotion for the trade, customers should also be included since they are the end users for the product. Customers won Duty inanely Too also want to Know inanely recipe, It Is good to avian some delicious and healthy recipes on the website to attract customers. Also, cooking contest can be held and use this new product as ingredients to increase the interest from the customers and maintain their loyalty. As mentioned in the promotion methods, one way is to offer discounts to supermarkets, and this is part of the distribution. Only having a new and good product is not enough, a good marketing plan can bring the product to success, otherwise, it is Just a product. Selling to supermarkets is general idea for promoting a product; however, it is hard o do that directly since buyer is not so open to the public. Now it is time to think how the distribution channel works. One answer is that sell through distributors, who then will sell to supermarkets. For instance, unified grocers supply to many supermarkets, when a product is included in their data base, it will be reviewed by many other stores and consider the purchase. Another distribution way can be applied to this mixed whole grains is sell in bundle with other products. This idea is similar to gift box which contains many different kinds of products inside and the people buy it will view it as a one stop purchase. Doing so can largely increase sales since when the new product sells individually, the consumers might not think to make the purchase. However, if the new product is sold with many other things, there will always be something the customer wants and make the purchase. A good example could be treasure box which combines several products including meat, vegetables, and other ingredients for daily cooking in a box, and sells for thirty dollars. This gourmet blend of whole grains will be a very healthy product to be included in the box and sell to individual household. With the distribution aspect one, it is very important to has strong sales support to keep everything work smooth. Advertisement is one part in this section, the reason for this kind of support is to announce the benefits of the product, and remind existing customer to purchase repeatedly plus attract new customers. It is common to see a product shown on the billboard and with big text such as available in Albertson. There are also many products advertised through radio and mentioned products are available in major supermarkets. All these advertisement creates win-win situation to both manufacture and supermarkets, and the final goal is to increase sales. Sales support also including timely and properly delivery, trained customer sales, and ability to solve any problems occur. The manufacture or the distributors information is printed on the back of the package, and this information enables the customer to contact when they need. It is necessary to ensure the customer service people professional about the product and give satisfactory answer to build good customer relationship. Keeping good customer relationship is being paid more attention than ever before; this is because companies know that it costs much less to keeping existing customers than find new customers. Plus when the customers are loyalty to the company, they would recommend the products to their family and friends, which are the new customers that cost Just a little. With this marketing plan for the gourmet blend of whole grains, it can be introduced to the marketplace easier since the advantages, possible obstacles, service preparation, and other aspects have been considered. A good product cant stay in the market without a through marketing strategy; also marketing strategy will not work if there is no good product. So when these aspects are all ready, It Is tale to Introduce tons new pr coast to ten marketplace. Marketing Plan Essay Example Marketing Plan Essay Marketing Plan Prepared: April 2013 Table of Contents The Business 6 S. W. O. T. Analysts 8 Strengths 8 Weaknesses 8 An international not for profit organization with 10 years of federal support 8 Two other successful services like camp to belong and TFH camps the age group of programs is the widest range age group compared to all non-profit human services organization in Australia (age group : 7-25) 8 Rely heavily on government grants and funding Low public awareness compared to competitors They do not get enough funding as they wish to achieve their goals and visions. 8 Opportunities 8 Threats 8 Corporate Sponsorship Lifestyle solutions Programs/services in high demand 8 National disability grant National disability insurance scheme Scholarships Crime prevention funding 8 Work for experience program Other organization with similar visions (appendix one) Any NFG organization SEEKING government funding that lifestyle solutions applies for (appendix one) If implementation is poor then, it could result in lack of quality in their programs (could be expanding to fast) 8 S. W. O. T. Activity sheet 9 The Future (appendix five) 11 Vision statement: 11 Mission statement: 1 1 The Market 12 Market Environment 12 We will write a custom essay sample on Marketing Plan specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Marketing Plan specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Marketing Plan specifically for you FOR ONLY $16.38 $13.9/page Hire Writer When looking at the marketing environments there are three key elements, which are the internal environment, the micro environment and the macro environment. 12 Internal Environment 12 13 The internal environment is something that Lifestyle Solutions can directly control. When looking at the strengths and weaknesses, these are internal factors which can either negatively or positively affect lifestyles ability to compete within the market. 13 Micro Environment 13 The micromanagement is made from individuals and organizations that are close to the company and directly impact the customer experience. Examples would include the company itself, its suppliers, the markets and segments in which your business trades, your competition and also those around you who are not paying customers but still have an interest in your business. Lifestyle would need to consider how to recruit mentors and retain them. 13 The Finances 17 Executive Summary Lifestyle solutions are focusing on supporting people in creating lifestyle solutions. The purpose of this report is to focus on Lifestyle Solutions mentoring program. This program designed to help young males and females who are looking for a positive influence in their life. Unlike other competitors this program is designed for a broader aged group focusing on those aged between 7 and 25. Although this program has run internationally and shown signs of success, there are still problems that need to be addressed in order for the program to be successful within Lifestyle Solutions. What are the problems that arise with running a successful Mentoring Program 1. Difficult balancing act 2. The tyranny of distance 3. The measures of success 4. Poor implementation 5. High staff turnover 6. Difficulty in recruiting mentors 7. Receiving referrals. Needs to be run in conjunction with other programs. The positives from running a successful Mentoring Program 1. Reduced offending 2. Increased community involvement 4. More motivation. Recommendations to addressing these problems are 1 . Ensure mentors have sufficient training and are correctly matched with the recipient youth 2. Ensure mentors and recipient youth are close in distance and within similar cultures to en sure less personality clashes. 3. Ensure that your measures of success are quantitative statistical measures, to ensure you can Justify further funding. 4. Make sure your mentors are trained and ready to implement the program. Otherwise this will result in a high turnover of mentors, therefore resulting in difficulty recruiting. 5. The mentoring program needs to be run in conjunction with other programs. Lifestyle already runs Camp to belong and TFH camps so the mentoring program could be very successful running with these programs. There are three key elements when looking at the marketing environment Internal Environment Micro Environment Macro Environment The internal environment is something lifestyle can directly control. They can look at here strengths and weaknesses and determine weather these factors will negatively or positively affect there ability to compete within the market Micro environment is made from other individuals and organizations which are close to lifestyle and directly impact the customer experience. These factors may include suppliers, markets and segments which lifestyle trades in and the competition. Lifestyle need to consider how they are going recruit there mentors, train them and retain them. The macro environment is less controllable, Here we would consider P E S T L Political, economic, social, technological and Legal factors. With lifestyles mentoring program the Political factors are going to affect government grants. Economic forces will put strain on how much can spend and how they will spend it. Socio-cultural forces will have a huge impact on the mentoring program, as a whole, there goal is to help people make better lifestyle choices so therefore this is going to have a direct impact on society. Technological will have an affect on the mentoring program as the mentors need to keep in contact with the youth and phone calls, emails and keep are not capable without technology. Legal is defiantly meeting to keep in mind as the mentors are dealing with people from the age of 7, there is the Child protection Act and also very strict privacy and confidentiality clauses. To help ensure lifestyle solutions mentoring program is successful, there are the seven As in the marketing mix strategies which need to be looked at. First you have the Product, which is their mentoring program itself. Price is the next; this is where we analyses if lifestyle solutions are spending their money correctly on their mentoring program and how we can make it more cost effective and successful. We Hough of ways to help the mentoring program throughout the work for experience strategy. Where their mentoring program is successful, they can assign the youth with work experience to help further their lifestyle benefits through giving them experience in the workforce to help with life skills. The third P is promotion where we look at how lifestyle solutions can promote themselves as an organization. This can be shown by presenting how successful the mentoring program by showing case studies of the youth that has partaken in the program. This could also help when lifestyle solutions looks for corporate sponsors. The fourth P is place we suggest that lifestyle solutions should keep their programs close to their controlling base, that way they can do regular checks and monitor the program to help ensure its success. The fifth P is the People and one of the most important to help the mentoring program succeed. Through analyzing how other mentoring programs have failed the main problem was the people, as they were not matching the right mentors with the youth. A suggestion to lifestyle solutions is to match their mentors with their youth for example if there was an Islamic youth looking for a mentor they should try find a enter that is Islamic or very familiar with the religion. Another suggestion is more about the type of sponsorship lifestyle solutions would be searching for. It would not be wise to look for sponsors from a brewing companys like Carlton United Brewing or a gambling company TOBACCO. Lifestyle solutions need look at Corporations with more of a family feel like Woolworth or Coles. The sixth P is processes; this is all the 7 As combined which lifestyle must follow to ensure a good marketing strategy. The final P is Physical Evidence which is crucial when marketing their mentoring program, e suggest when applying for funding, grants, donations and sponsorship to have a report of facts and figures on how successful the mentoring program is and they plan to keep the success in the program. The Adoption process is a great way to test if the market will accept the Mentoring program. The adoption process for lifestyle we have suggested is for 12 months. In that time we are confident that Lifestyle will be able to move through each step in the adoption process smoothly and efficiently if they follow the steps of Awareness, Interest, Evaluation, Trial and Adoption. If any parts of these steps are not followed it is unlikely that the transition to the next stage will be fruitful for Lifestyle. An example of this would be if at the Awareness stage no media contacts were made, no community meetings attended and limited promotion at TAPES and Universities seeking quality volunteers, then there would be very little interest created, which is the next stage in the process. The Business Business name: Lifestyle Solutions (Status) Ltd Business structure: Company BAN: 85 097 999 347 CAN: 097 999 347 Date established: 30th August 2001 Business owner(s): [List all of the business owners. ] Products/services: Disability Support, Education, Child and Family Support, Social Enterprises. Business overview Lifestyle Solutions is a not for profit organization, founded in Newcastle in 2001 with a vision to provide person centered, flexible and responsive support services to people with disabilities, children, young people and adults who seek/need help with their lifestyle choices. Based on their vision lifestyle solution created various programs to help achieve their goals such as the TFH Camps which aim to develop self-esteem, self-confidence, build their social and behavioral management skills, work as part of team form positive relationship with other young people and careers, Camp to Belong which reunite siblings who, through no fault of their own, live in and out of home care who have been separated with their siblings and Mentoring. This marketing plan has been created to help lifestyle solutions achieve and enhance their goals and vision in their Mentoring program. S. W. O. T. Analysts S. W. O. T weakness/ threat Activity to address weakness/threat Not enough funding to achieve goals Marketing the company to people and asking for donations Looking at getting sponsorship Applying for scholarships businesses/governments have Not as popular as other organizations Advertising Lifestyle solutions through social media Other organizations being similar or looking for the same funding Show the difference between Lifestyle solutions and other human services organizations Show the great success of lifestyle solutions programs S. W. O. T opportunities Activity to address opportunity Sponsorship/Scholarships Research corporate companies that sponsor organizations or even look into potential corporate businesses that could sponsor Lifestyle solutions High demand programs Show this high demand for these programs to government/potential sponsors to help main sponsorship/grants/donations. National disability grant (appendix 2) Apply for this suitable grant Show that society will benefit from the a lot more if Lifestyle solutions was to get it Crime prevention funding (Appendix 3) Prove that lifestyle solutions can help improve crime rates in Australia Product/Service Description Price ETC Lifestyle camps held once a month which aim to develop self-esteem, self-confidence, build their social and behavioral management skills, work as part of a team and form positive relationships with other young people and careers. $1 55 000 a year Helping males and females aged 7-25 who are referred to as being at risk and are looking for a positive influence in their life $1 50 000 a year with 50 mentors and 50 people being mentored Camping to belong Reuniting siblings who, through no fault of their own, live in out of home care who have been separated with their siblings $50 000 a year Market position: Lifestyle solutions would be in the human services marketing which is quite a competitive scene as they have to compete with other organizations to apply for government funding, scholarships and sponsorships. Their market position loud be around average as they are not as well-known and wealthy as other human services organization but they do have enough income to run their programs. Unique selling position: Lifestyle solutions unique position is the large age group they work within their programs. Most human service companies cut their age limit at 18 however lifestyle solutions sees that even from the age to 18-24 many people find it hard to create a better lifestyle for themselves. This creates a beneficial unique selling position for sponsors and government grants/funding. Value to customer: lifestyle solutions to a customer are an option to improve their life wrought mentoring or TFH camps to help improve their lifestyle. Growth potential: Lifestyle solutions growth potential is quite high as every year lifestyle solutions income and revenue has been increasing and since 2007 you see them in constant annually surplus. (Appendix four) The Future (appendix five) Supporting people in creating lifestyle solutions. Mission statement: To walk with, support and work alongside people in creating lifestyle solutions that provide dignity and community. To facilitate living options within the community that provide equality of access, choice and solicitation for people we support. To provide mutually agreed upon accommodation and support options for people we support that are appropriate and non-intrusive. The Market The Mentoring Program is not so new. It has been run well overseas in the UK and US for many years and it has also had some successes in Australia too. No Arabic, South East Asian and Pacific Islander youth were matched to mentors in three years, signifying that acceptance is required from both sides being of the youth and the mentors. Once Lifestyle has all of these areas of concern under control, they can then approach the greater community for sponsorship to expand the program. No corporate sponsor would want to be involved with Lifestyles Mentor program until hey see a well run program that is at least 80% efficient in its operation. Market Environment the internal environment, the micro environment and the macro environment. Either negatively or positively affect lifestyles ability to compete within the market. Recruit mentors and retain them. Macro Environment The macro environment is less controllable. The macro environment consists of much larger all-encompassing influences (which impact the micro environment) from the broader global society. Here we would consider P E S T L Political issues, Economic issues, Social issues, Technology, and Legal factors amongst others. Within Lifestyle Solutions, the influence Politics would have included Government grants. Economic forces will affect the mentoring program as it puts strain on how much Lifestyle can spend and how they spend it. Socio-cultural forces is one which has a huge impact on the mentoring program, as there whole goal is to guide people to make better lifestyle choices, therefore this will have a direct impact on society. Technological would have an affect on the mentoring program as the mentors and the young people need to keep in contact, phone calls, emails and keep are not capable thou technology. Legal is something that will have impact on the mentoring program, as the program starts at people at the age of 7, there is the Child Protection Act, and very strict privacy and confidentiality clauses which the mentors need to be aware of and follow at all times. Marketing Strategy The Mentor program is not a new Product, but it does require some of the new product development (NYPD) steps reviewed. Steps 1, 2 and 3 of the NYPD have been done already for Lifestyle but a quick review could not hurt, being Idea Generation, Screening and Concept Evaluation respectively. Steps 4,5,6,7 and 8 of the NYPD are needed even though the mentoring program is not a new product it certainly needs a market strategy (step 4), business analysis (Step 5), product development (Step 6), test marketing (step 7) and commercialisms (Step 8). We know that there is a market for the Mentoring program, but Lifestyle need to form a marketing strategy involving. Projected Numbers How many volunteer mentors and recipient youth numbers is capable in the 1st year? 50 has been mentioned, but is this number too high? Could it that number be too high and therefore be detrimental to the quality of the program? marketing plan Essay Example marketing plan Paper Yumpanada Marketing Plan Table of Contents Page I. Product Description II. Target Market Ill. Demand and Supply Analysis 1. Survey Result 2. Observation Result 3. Focus Group Interview V. Sales Projection V. Marketing Mix 1. Product 2. Price 3. Place 4. Promotion VI. Marketing/Selling Expenses A. Product Description 3 3-12 9_10 11-12 12 12-13 13 13-14 Emapanadahan has made a very delicious concept of empanada. Empanadahan got information their target market so that the product will click in the market. The product is YUMPANADA. They also think of how to make it special to satisfy the consumers. Yumpanada is yours to try! B. Target Market Empanadahan has decided to sell Yumpanadas to the students of Xavier University. Empanadahan decided it so sell to Xavier University because they can surely afford Yumpanadas. Most of all the snacks of Xavier University are usual to them. Empanadahan, as student also of Xavier University, wants to have a taste and new snack to the campus so we thought to sell it to Xavier University students. 1. Area The company decided to sell the products in SEC Mall, Xavier University. 2. Demographic Profile The company will sell the product to the students of Xavier University in all colleges nd with a daily allowance of 100 and above. We will write a custom essay sample on marketing plan specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on marketing plan specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on marketing plan specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The company will sell this to students wno are Tina Ing a snack tnat wlll surely satlsTy tn C. Demand and Supply Analysis The survey was done of course to the campus because the companys target market is the students of Xavier University. The Survey Results and Pie Charts: 1 . Survey Questionnaire Result and Interpretation 1. Do you like Empanada? When we are doing our survey question in the campus we saw in the result that 91% of student in the campus like to eat Empanada and 9% dont like empanada. 2. If yes hat must be the filling of the Empanada you prefer? We make them a choice that what they prefer to fill in on the empanada and 45% prefer chicken to be the fill in and 33% on ground beef and 11% for both beef and tuna. 3. What size of Empanada do you prefer? In the 100 people that we conduct survey of what they prefer a bite size or medium size and 90% of student prefer medium size than bite size 10% only. 4. What time do you prefer to eat Empanada? The 100 respondents prefer to eat Empanada in Afternoon than morning and noon but some the Respondents prefer eat in the morning and noon also. . Do you like Empanada with vegetables inside? We put in our survey question that do they like empanada has a vegetable inside and 77% of students says that they like Empanada has a vegetable inside and 23% doesnt like empanada has a vegetable inside. 6. If yes what do you prefer? In the previous question 77% of the students said yes and they say 74% of students prefer fill it with potato and 11% on carrots and 15% prefer fill it with cabbage. 7. How much are you willing to spend for a snack daily? We ask them if how much is they spend for a snack daily and 50% says 10-15 pesos nd 24% says 16-20 pesos and 26% says that they spend 21 pesos above for a snack dally. At what price are they willing to buy for Empanada and they say 60% for 25 pesos and 28% for 18 pesos and 12% for 20 pesos. 9. Do you like Empanada that has sauce? We ask them if they prefer Empanada that has sauce and they say 85% of student says yes and 15% of students say no. 10. Do you prefer Empanada has a packaging? We ask them if they like Empanada has a packaging 81% of students said yes and 19 of students says it okay that it has not a packaging. Observation Results Mon Tue Wed Thu SY BEE TIN: Ham and Cheese WAFFLE TIME: American Hotdog Canadian Bacon Cheese Frank MAGIS CANTEEN: Empanada Total: 9 Fri Total Market Share 9996159795402 52. 14% 302825 33 34150 19. 45% 2021 182021 100 12. 97% 1515 13 16 16789. 72% 123 7 13445. 70% 771 100% Demand per month (Similar Products): 771 x 22 days= 3,393 units 5 days Demand per month for the product: 3,393 units x (market share) = 678. 60/679 units Daily Demand: 22 days Per capital consumption: Product price Total Units Total sales per week P15 P16 P18 771 402 150 75 P6030 P2400 P1800 Pl 350 P572 PCG= 12152= PIZ152 Pl 5. Practices of competitors: SY BEE TIN Location: MAGIS canteen, Xavier University Offers: Hotdog Sausage Price/Price range: Pl 5 Days of Operation: Monday- Saturday WAFFLE TIME Location: MAGIS canteen, xavler unlverslty Offers: Waffle Price/ Price range: P16-18 MAGIS CANTEEN Offers: Empanada Price/ Price range: P13 Days of operation: Monday- Saturday The companys interview and taste sampling of product was co nducted at Xavier University. There are many students in that day so we conducted an interview. Here are the names and comments the students the company interviewed: A. Names of respondents and courses 1. Nikki Macaspac BSBA- 3 2. Rhys Kirstein Masacay BSBA-3 3. Apple Mae Lumagbas 4. BenJ Chaves 5. Janessa Lavin CE-3 6. Chris Lawrence Idulan B. Feedback and comments What can you say about Yumpanada? lami siya, labun na ang sulod lami siya. okay lang, okay lang siya, lami ang sulod sa inyung empanada. Makabusog siya, lami iyang sulod tapos lami ang sauce. lami siya, lami ang chicken. Would you like to avail Yumpanada? All respondents said yes. How much would you spend to Yumpanada? mga ani kay 18 cguro akong price na gusto ant mga 15 cguro akong price ant cguro akong price ani kay 18 or 20, depende man pud sa flavor. Other comments/ improvements. iimprove lang ang inyung sauce mas lami Siya kung mayonnaise limprove ang dough, kelangan naa siyay taste dili kaayu nako malasahan ang potato, mas chada kung malasahan Siya pero okay naman Kayu slya, laDun na ang suloa D. Sales Projection (in volume and sales) Month Number of Selling Days Units to be sold per day Monthly volume to be p roduced Monthly Sales June 14 31 434 8680 July 20 620 12400 August 21 651 13020 September 682 13640 October 4 124 400 November 15 465 9300 December 8 248 4960 January February 19 589 11780 March 5 155 3100 E. Marketing Mix Yumpanada (empanada) is a snack that is deliciously made for customers satisfaction and unlike other empanadas they have usual taste and usual look to the customers. The Empanadahan (company) has thought to sell empanadas that is new taste and new look for the customers. Empanadahan has chicken and ground beef flavors that will surely satisfy our target market but and besides we have two muslims in our group and we put cabbage and potato in it and it has deliciously ade sauce that will surely love the consumers. 2. Price Our price is based on our interview and the survey questionnaires we conducted. The company also based this price in the direct materials of the product. The companys Yumpanada is worth P20. OO 3. Place Empanadahan will locat the store at Xavier University SEC Mall because its the second entrance of the school and many students go there to buy foods and snacks. Empanadahans store will be designed neatly and presentable to the customers. 4. Promotions Market Strategy Description Product Launching Making the people know that this company is existing. Making Facebook page and distributing flyers to the people. July Photo Liker Each time you like the photos we post then you will Hesta Promo cara If youVe purchased 10 yumpanada this month you will have a free Yumpanada. Pick a Prize The company offers you freebies and more every time you purchase Yumpanada. New Filling New filling will be launched. Scary isnt it? The company will have a scary face and costumes and designs ti the stores. Christmas Jingle and Costumes The company will sing Christmas songs and wear Santa Hat and store designs. Freedom Board Each customer could leave comments or messages to the board. February Free Hug Customers who purchase Yumpanada will have a free hug. Buy 2 take 1 Buy 2 Yumpanadas and 1 Yumpanada is yours. F. Marketing / Selling Expenses (Table Monthly Calendar) MONTH Marketing Strategies Materials / Equipment / Labor Unit Quantity Cost Total Cost Total Monthly Expense Flyers pcs 140 Poster 50 Internet usage hour 225 Fiesta Promo Card Bond paper and print Cartolina and ballpen 10 pc octoDer Haloween mask Haloween decor Santa Hat 45 85 Christmas Decor

Hermes Carrying The Infant Dionysos Essay Research free essay sample

Hermes Transporting The Infant Dionysos Essay, Research Paper Sculpture has been a really of import portion of art history throughout 1000s of old ages. For the past few months I have viewed many different sorts of sculpture, including Grecian antediluvian sculptures, Greek classical sculptures, Greek Hellenistic sculptures and Roman sculptures. All of the sculptures that I have seen and analyzed have really interesting features, but the 1 that I have analyzed most late was the most absorbing. Hermes transporting the baby Dionysos, by the creative person Praxiteles, was sculpted circa 350 B.C. , and the transcript that I analyzed, circa 2nd century B.C. This sculpture was from the Grecian classical period and is originally from Greece. The original can be seen in the Olympia Museum in Greece, and the reproduction that I have viewed is in the Sojourner Truth Library on SUNY New Paltz campus. The sculpture of Hermes transporting the baby Dionysos was a really interesting work of art to look at and analyse. We will write a custom essay sample on Hermes Carrying The Infant Dionysos Essay Research or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I have viewed this sculpture by agencies of slides on a level surface, but after seeing the existent sculpture, I was amazed. When I foremost approached it, its size was flooring. I was incognizant that this figure stood so tall. Hermes and Dionysos together were about seven to seven and a half pess tall, and about three pess broad, including the base that Hermes was standing on. As most of Praxiteles sculptures were, this sculpture was originally made of marble, but the transcript viewed was made of plaster dramatis personae. Hermes position was instead relaxed, with one arm making upward, and the other arm set at the cubitus, keeping Dionysos. The vesture worn by Hermes and Dionysos was scarce. Both were nude, which was typical during this clip period, and Praxiteles was really the discoverer of making bare sculptures. Although the two figures are bare, Hermes is have oning sandals, and the curtain is partly covering Dionysos legs. Hermes hairdo is short, curly and unfinished looking, while Dionysos hair is really obscure. Finally, the physical status of the sculpture is unusually decent-looking, sing it s age. Hermes is losing pieces of his organic structure, such as his right arm after his bicep, the left index finger and pollex, and his phallus. Hermes large toe is chipped, and there are french friess and abrasions periodically throughout his organic structure that have been painted over. His left arm and manus seem to hold been detached and reattached once more every bit good. As for Dionysos, he is in really good status except for his left manus, which is losing. From an creative person s position, many other constituents were considered while sing this work of art. One of those constituents was composing. In relation to each other, Hermes is really big while Dionysos is significantly smaller. In relation to the air that surrounds them, the sculpture is good balanced, and is pleasant to the oculus. Another constituent is line. The line in this sculpture is really painterly, except for the curtain, which is really additive. Throughout the organic structure of Hermes a painterly line is really apparent. For illustration, in his trunk, the musculuss can be seen but they are soft and about created by shadow. In the curtain, the line is crisp and it is obvious where the creases are. On Dionysos legs, contour creases are besides apparent and give the consequence that his legs are underneath the curtain, although you can non see them. Form is the 3rd constituent. The organic structure of Hermes has really elusive signifier because of how painterly the line is. Form is merely direct in the curtain, which has a 3-dimensional consequence. As for figurative manner, Hermes organic structure is anatomically right, proportionate and muscular. The lone thing that does non look proportionate is Hermes organic structure as opposed to Dionysos. The texture of this sculpture is smooth except for the few sporadic french friess, and there is no colour, merely the usage of shadow. The concluding constituent, motion, is really efficaciously done. Hermes is in a contrapposto stance with one leg forward and set at the articulatio genus, and the right hip is higher than the left. His full organic structure is in an s form curve, which is because his caput is confronting left, his right hip is raised and the left one is lowered, and his left leg is frontward. This curve is a really effectual manner to convey the spectator s oculus from the top of the sculpture to the B ottom. The fact that Hermes is looking at Dionysos, and so Hermes left arm is lodging out is besides a really effectual technique for motion for the spectator s oculus. During the clip that this sculpture was created, a batch had been traveling on in Greece. There was a large fright of dictatorship, and the statues being created were merely claims of high quality and high position. The people became disquieted about how these powerful persons would associate with society. Several Iranian lickings had merely occurred and Alexander the Great had defeated the Persian Empire. Many wars were happening at this clip, between Athens and Sparta during the terminal of the 5th century, and many during the first half of the 4th century. Art and civilization was non seen as really of import, merely as a manner to rule others. Now at the start of the 4th century, people were populating for themselves and no longer for the province. This alteration brought forth the growing of doctrine and individuality. This greatly effected the development of art. Political events such as the Peoponnesian War caused sculpture of the 4th century to be much different. Art was now more confidant and personal due to many people desiring to better their places and make shrines for Gods. This new art had a batch of emotion. Classical sculpture was a large alteration because figures seemed to travel more of course. There was a newfound realisation that one portion of the human organic structure couldn t move without impacting other parts of the organic structure. The growing of doctrine brought away this realisation, and doctors now had the cognition and apprehension of muscular systems. Once they shared this cognition in footings of mechanics, the sculpturers began to experiment with the human organic structure in gesture. Bronze was used because of its ability to look fluid and flexible, and so the Romans made transcripts of these sculptures in marble. By retroflexing the sculptures into marble, supports had to be added, which is apparent in Hermes transporting the baby Dionysos. Sculptures during the classical period were besides really complex, but at the same clip insouciant, and they were besides harmonious, rhythmic, and relative. Praxiteles, the sculpturer of Hermes transporting the baby Dionysos, was one of the greatest creative persons during this period, what people called The Great Age. Praxiteles was Athenian, and a leader of The Great Age. He is besides the lone creative person from who we still have original work. Praxiteles manner has many traits. His sculptures are frequently vernal, graceful and beautiful. The eyes of sculptures frequently have a moony expression to them, high, swerving skulls, level cheeks, long, narrow eyes, a delicate oral cavity, smooth flesh, and unsmooth hair. Another work of art by Praxiteles, called the Bartlett Aphrodite, had the same traits about precisely, particularly the dramatic, shady eyes. Many creative persons during this clip period tried to copy Praxiteles manner. This is apparent in the sculpture Goddess From Chios. The traits in this sculpture are much more overdone. The brow, for illustration, is more curving, the cheek castanetss are neglected, the olfactory organ is level, and the top of the caput is in the form of a trigon. Another creative person during the classical period, Scopas, sculpted something much different than that of Hermes transporting the baby Dionysos. The caput that Scopas sculpted from The Temple of Athena Alea at Tegea has a feeling of emphasis and violent emotion, instead than relaxed emotion. The eyes are circular and broad unfastened, there is an upward regard, an unfastened oral cavity, and little anterior nariss. This merely shows us how different sculpturers techniques were during the same period of clip. Many sculpturers had many different techniques during the classical period in Greece. Praxiteles, the great one, the discoverer of bare sculptures, created an astonishing and absorbing sculpture Hermes transporting the baby Dionysos. And merely after seeing this work of art in individual, and analysing it have I realized it s genuinely a great work of art. With it s dramatic eyes, intriguing stance, and alteration in line from painterly and smooth to linear and drastic, this work of art decidedly shows why Praxiteles was considered so great in the early centuries. Hermes transporting the baby Dionysos was decidedly edifying to larn about and more interesting to look at and bask.

Diabetic Macular Edema Market Global Industry Analysis, Size, Share, Growth, Trends And Forecast, 2013 2019 Essays

Diabetic Macular Edema Market Global Industry Analysis, Size, Share, Growth, Trends And Forecast, 2013 2019 Essays Diabetic Macular Edema Market Global Industry Analysis, Size, Share, Growth, Trends And Forecast, 2013 2019 Essay Diabetic Macular Edema Market Global Industry Analysis, Size, Share, Growth, Trends And Forecast, 2013 2019 Essay Diabetic Macular Edema Market Global Industry Analysis, Size, Share, Growth, Trends And Forecast, 2013 2019 Macular edema is the condition when the fluid and proteins start collecting on or under the macula of the eye thereby resulting in swelling. Due to such swelling, a person’s central eye vision gets distorted. Macular edema is classified into two types namely cystoids macular edema (CME) and diabetic macular edema (DME).Visit Complete Report Here: marketresearchreports.biz/analysis-details/diabetic-macular-edema-market-global-industry-analysis-size-share-growth-trends-and-forecast-2013-2019 Diabetic macular edema is the major reason for loss of vision in patients suffering from diabetic retinopathy. Diabetes patient are reported to have a 10% risk of developing this condition during their lifetime. On the basis of the cause of disease, DME is classified into two types:Diffuse macular edema: due to abnormalities in dilated capillaries present in the retina.Focal macular edema: due to abnormalities in microaneurysmsFor diagnosing diabetic macular edema, an ophthalmologist checks the retina for symptoms of the disease including leaking blood vessel, retinal swelling, damaged nerve tissues and pale, fatty deposits on the retina. For further confirmation, comprehensive eye examination such as visual acuity test, dilated exam test and tonometry are performed.During the initial stages of DME, no treatment is needed unless the patients efficiently control their blood sugar levels. If the condition becomes severe, the standard treatment for diabetic macular edema is laser photocoagulation. This procedure utilizes laser to reduce edema byapplying a pattern of burnsor bycauterizing leaky blood vessels. For avoiding the side-effects of this treatment, retinal specialists apply injections of anti-vascular endothelial growth factorcorticosteroids along with laser photocoagulation. Currently, there are only two approved drugs available

Homework in labor economics Assignment Example | Topics and Well Written Essays - 500 words

Homework in labor economics - Assignment Example (4c). at equilibrium price of $ 6 the amount of employment is 16. Suppose the government set a minimum price at 7, more workers will be induced to look for jobs. This will increase labour supply at the same time reducing demand for labour Setting a minimum wage in a two sector economy has a spillover effect in the two economy. For example a model where one sector is more productive than the other, setting a minimum wage in the unproductive sector to reduce the wage gap causes a negative spillover effect on the productive sector. As much as job creation in the unproductive sector is ambiguous, job creation in the productive sector unambiguously decreases. This is because a minimum wage increases the outside option of unemployed workers contributing to wage determination in the productive sector. (c) An increases payroll tax will mostly burden the workers. This burden can however be transferred to the firms through tax shifting. This way employing firm can help the employee carry the burden of the increased payroll tax As seen from the graph, if the worker evaluation of the compensation is less than the cost of providing it, the amount of labor supply will reduce in the market. This is represented by a downward shift in supply curve resulting into an increase in wages and decrease in