The Core Competency Of Apple Inc. Essay - 2226 Words

Abstract As a household known and world leading tech giant, Apple Inc. successfully pioneered the smartphone and other revolutionary electronic products. It created a new era of multimedia innovation with its advance in technology. The products from Apple has changed the way people live to some degree. This essay will shed light on the factors the contribute to Apple’s amazing success and ongoing viability from the perspective of global finance. In order to examine the core competency of Apple, SWOT analysis will be done. After talking about the factors contributing to Apple’s success, this essay will identify the challenges Apple have had to overcome during these years and how it managed to realized its continuous growth. In the last part, this essay will focus on the stock performance and investment decisions of Apple. Key words Apple Inc., SWOT analysis, foreign currency exposure, stock, investment Introduction Apple Inc. is an American multinational technology company that designs, develops, and sells private electronics, computer software, and online services. Its products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the Apple watch smartwatch, and the Apple TV digital media player. Apple s consumer software includes the Mac OS and iOS operating system, the iTunes online music store and the Safari website browser. Its online services include the iTunes Store, the iOS App Store and Mac AppShow MoreRelatedHow Apple Has Successfully Achieved Global Competitive Advantage1629 Words   |  7 PagesIntroduction Apple Computers, Inc. was founded by Steve Jobs and Steve Wozniak in 1976 and started as a small computer manufacturing company in California, USA (Richardson, 2015). 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